Cookie policy.

Last updated 22 October 2026

This cookie policy applies to calloutapp.co.uk.

1. What cookies are

A cookie is a small file of letters and numbers that a website stores in your browser. We also use similar technologies, in particular browser local storage and session storage, which work in much the same way except that the information stays in your browser and is not sent to us with every request. In this policy, references to cookies include those similar technologies.

The Callout mobile app does not use cookies. The app's privacy notice explains what it stores on your device.

2. The cookies we use

We use four categories of cookie:

Strictly necessary. These are needed for the website to work and to keep it secure, so they are always on. They include the record of your cookie choices.
Functionality. These remember a choice you have made on the website, such as light or dark appearance. Each one is set only when you make that choice.
Analytics. These let us recognise your browser between visits, so we can see how the website is used. They are set only if you turn Analytics on.
Marketing. These tell us which adverts and links brought you to us, and whether you went on to get the app. They are set only if you turn Marketing on.

Each item's lifetime is shown in the table.

Name	Category	Purpose	Lifetime	Set by
callout-cookie-consent	Strictly necessary	Records which optional categories you have turned on, so that we do not ask again on every page. Stored in local storage.	Six months, then we ask again	Callout
cf_clearance	Strictly necessary	Shows that your browser has passed a security check, so that you are not checked again. Set only if Cloudflare decides to check your browser.	Up to 1 year	Cloudflare, which hosts our website
callout-theme	Functionality	Remembers whether you chose the light or dark version of the site. Set when you make that choice. Stored in local storage.	Until you clear your browser storage	Callout
callout-web-session	Strictly necessary	Keeps you signed in for this tab after you confirm the code we email you on our website, so that we can post your job and show you its status. Stored in session storage.	Until you close the browser tab, and no longer than 15 minutes	Callout
callout-lp-draft:[page]	Functionality	Keeps what you have typed into the job form on our website, so that a refresh or a slow email does not lose it. Stored in session storage, and cleared once your job is posted.	Until your job is posted or you close the browser tab	Callout
callout-sticky-cta-dismissed	Functionality	Remembers that you closed the “Get the app” bar at the bottom of the screen. Set when you make that choice. Stored in session storage.	Until you close the browser tab	Callout
ph_[project key]_posthog	Analytics	Gives your browser a random identifier so that we can understand how the site is used across visits. Autocapture is switched off. On the pages where you can post a job from our website, it also records how the page is used, such as scrolling, taps and which step of the form you reach (session recording), so that we can see where the form is hard to use. Everything you type into a form is hidden from the recording and never sent. Session recording is switched off on every other page. A copy is kept in local storage, with a marker recording your choice.	1 year	PostHog, our analytics provider, on its European Union infrastructure. See posthog.com/privacy.
callout-first-touch	Marketing	Remembers the advert or link that first brought you to us (its campaign tags and click identifier), so that it can be credited if you get the app later. Stored in local storage. Removed if you turn Marketing off.	30 days	Callout
_gcl_au	Marketing	Tells us when someone who clicked our advert goes on to post a job or download the app.	90 days	Google
_gcl_aw	Marketing	Records the click on our advert that brought you here. Set only if you arrived by clicking one.	90 days	Google
_gcl_ls	Marketing	Google's local storage record of the same advert clicks.	Until you clear your browser storage	Google
Google's own cookies	Marketing	Google may also set cookies on its own domains (such as google.com and doubleclick.net) to measure and personalise adverts. These are governed by Google's own terms. See policies.google.com/technologies/cookies.	Up to 90 days	Google

3. Analytics without cookies

If you do not turn on Analytics, we still count visits to our website anonymously, without setting any cookie or storing anything on your device. PostHog, our analytics provider, counts each visit using a code that changes every day and cannot be linked back to you. This tells us roughly how many people visit and which pages and buttons they use. PostHog acts as our processor and may only use this information to provide the analytics service to us, and it does not keep IP addresses for us.

4. Marketing and the Google tag

The Google tag, which measures our Google Ads, loads only after you turn Marketing on. Until then, nothing is sent to Google from our website. If you turn Marketing off later, we switch the tag's consent off at once, it is not loaded again, and we remove _gcl_au, _gcl_aw, _gcl_ls and the callout-first-touch record. Google's cookies on its own domains can only be removed in your browser settings.

If Marketing is on and you post a job from our website, we tell Google that a job was posted, together with a scrambled (hashed) copy of your email address. Your browser scrambles the address with a one-way function (SHA-256) before anything is sent, so Google never receives the address itself. Google uses it to match the job to the advert you clicked, so that we can measure our adverts, under its terms for this feature (which Google calls enhanced conversions). It is not sent if Marketing is off.

We do not sell information collected by cookies. Apart from Google, if you turn Marketing on, we do not share it with advertising networks or data brokers.

5. Choices about cookies

You can choose which optional cookies we set using the cookie notice shown on your first visit, or at any time afterwards using the Cookie settings link in the footer of every page. Analytics and Marketing are off until you turn them on. Strictly necessary and functionality cookies cannot be switched off in the notice. You can also choose "Reject all".

If you use your browser settings to block all cookies (including strictly necessary ones) you may not be able to use all or parts of our website.

If you have any questions or concerns about our use of cookies, please email us at support@calloutapp.co.uk.

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